Thel LLC

Growth marketing that pays for itself.

Thel LLC is the consulting practice of Jonathan Poston. I help small and mid-size brands turn Google Ads, search and analytics into measurable revenue, without the agency overhead.

Services

Google Ads management Campaign builds and rebuilds, search term and negative keyword discipline, bid strategy, and lead tracking that counts real inquiries, not page views.

SEO and AI search visibility Tracking how brands get cited in ChatGPT, Google AI Overviews and Perplexity, alongside traditional technical SEO and structured data. The goal: showing up everywhere your customers actually research, including the Reddit threads where decisions get made.

Analytics and CRM GA4, HubSpot and conversion tracking wired together so every lead traces back to the search and ad that produced it.

Recent work

Rebuilt Google Ads for a new-construction condo community: click-through rate up roughly 60% over the prior agency's campaigns, with the first tracked buyer leads arriving within two weeks of relaunch.
Local SEO and digital PR for a nonprofit electronics recycler, growing donation pipeline from local search.
Ran a head-to-head test of about 100 AI-written articles against human-written ones; human content kept winning in ChatGPT and AI Overviews, and the findings now shape every content plan.

How we work

Most engagements start one of two ways: a 60 to 90 day stopgap that keeps growth moving while you hire, so your new marketer inherits a working system instead of a blank page, or a monthly retainer for ongoing management.

Clear hours, plain-language weekly reporting, and no markup on ad spend. Your ad accounts stay yours.

Get in touch

Book a quick call